Definition of Search engine optimization


 

What is Search Engine Optimization (SEO), and How Can It Help You?

Search Engine Optimization (SEO), aims to bring the most traffic to a website by bringing it up at the top of a search engine’s results. Individuals and businesses use SEO to increase traffic to their websites. These strategies are often implemented by SEO professionals to increase organic traffic. The website's organic traffic is not generated by paid search efforts such as PPC (pay-per-click).

How Search Engine Optimization Works (SEO).

SEO, a form of digital marketing, focuses on getting a website to rank higher in search results sites like Google, Yahoo, or Bing. SEO is the most popular way to bring organic (non-paid traffic) to a website. This makes SEO highly competitive. A successful strategy can help a business achieve high-level exposure.

Read alsoMain SEO on-page factors

Search engines are able to see through a site's attempts to cater to users and rank it lower. Cloaking is a process that uses all keywords and strategies to make a website look valuable and information-rich on the surface. However, it doesn't offer any value to the user.


SEO Basic Strategies

Search engines that were first developed in the 1990s were limited in their ability to search pages that contained specific keywords. Search engines have improved over time and can now use hundreds of factors to improve their search algorithms.


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