An Introduction to SEO


SEO (search engine optimization) refers to the process of making a website or webpage more searchable, thereby increasing traffic and sales. Although it is difficult and requires business and technical decisions, SEO can provide lasting benefits.

Read also: Main SEO on-page factors

SEO can often involve collaboration between multiple departments within an organization, such as design, marketing, and content production. Some SEO work involves business analysis, such as comparing content to competitors. However, a large part of SEO depends on the rank algorithms from various search engines. These may change over time. However, the rule of thumb is that webpages and websites with better-quality content, more referral links from other search engines, and more user engagement, will rank higher in a SERP.


 

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